Roof Talk-101The Death and Life of Helicopter Commuting
Fifty years ago, a helicopter company called New York Airways whisked passengers from the rooftop of the iconic Pan Am Building in midtown Manhattan to any city airport in just 10 minutes. Unlike most private charters nowadays, which can cost thousands of dollars per trip, the scheduled service was frequent and relatively affordable—as little as $40 in today’s dollars.

But a new chapter in short-distance airborne commuting may be on the horizon. A startup called BLADE is using ride-sharing technology of the Uber variety to make a helicopter rush-hour feasible again. Wrapped in a sophisticated brand that harkens back to the golden age of 1960s commercial travel, BLADE is expanding its presence in major American cities and will soon go abroad as well.In the wake of this gruesome disaster, the rooftop heliport was shuttered and New York Airways filed for bankruptcy two years later. Since the carrier’s demise, other ventures have attempted to replicate the scheduled service model without success. Concerns about noise and safety along Manhattan’s now-populated waterfront have caused the city to restrict air traffic in recent years, further curtailing attempts to scale helicopter service.

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